This is a question we ask nearly every day as we navigate through life at 100 miles per hour. It can be difficult to pin point why or how we know what we know. Very rarely do we sit down and memorize names, dates and places like we did in school the night before an exam. Now our brains strain to drink in all that is thrown at us while we furiously cross off our to-do lists and manage our everyday tasks.
So then, how does a law firm that has been around for a quarter century receive the recognition it deserves? We create advertisements with the right message for the right people in the right places to remind them that we are great at what we do.
Shapiro and Ingle currently has two print advertisements running in publications that are well-respected and well-positioned. DSnews is the default-servicing industry’s sole high-end publication dedicated to delivering breaking news, helpful tips and overviews of the current REO landscape. This is a magazine read by professionals in every area of the mortgage loan servicing industry including, executives, asset managers, real estate agents, lenders and attorneys to name a few. The Charlotte Business Journal has an established readership in its own right as the city’s primary source for who and what is making an economic impact on the Queen City. Business elites turn to it every Friday and we are pleased to be one of the companies included in this publication.
However, it is not simply enough to choose the correct periodical for your advertisement. An advertisement must also convey the right message to its audience. If it's too plain, it will never get noticed, too wordy and it won't get read, too flashy and it can be off-putting. We strove for balance and that is what we feel we achieved. In The Charlotte Business Journal, we highlighted the flow of everyday life, home and work. With DSnews we put together a bold message in a simple format. We put the well-known faces of managing partner, Grady Ingle, and operations manager, Elizabeth Ells, along with our practicing areas into one neat package.
Now that we have put all the work into our award-worthy (in our humble opinion) advertisements, we can finally sit back and wait to be noticed. Okay, we're kidding. Now we have work to do. Now we have something to reference to clients, friends, referrals, strangers and the like. You have seen a snapshot of our company. Now, it is time for us to deliver on our words.
Advertisements beg the question "Where do I know you from?"
Performance answers it.
And we're ready to perform